Every Action Matters

 On January 28th, Bell media celebrated “Bell Let’s Talk” day where there motto this year was every action matters. They claimed they raised $26 million for mental health awareness and had a good time patting each other on the back for job well done. 

Less than two weeks later they shuttered 3 sports talk radio stations in Vancouver, Hamilton and my home town Winnipeg. Notifying employees via Twitter they were out of a job/career. The station played canned music all day including the Green Day song Good Riddance. 

The same media giant that received $121 million from the Federal Government last year as a bailout during the pandemic. The same media company doesn’t walk the walk. For years stories have been shared about employees not receiving support for their mental illness, losing their jobs because they mentioned they deal with mental health issues. How hypocritical and disingenuous Bell media are. Well living up to your theme Bell, every action mattered. Now thousands of honest hard working people have had their livelihood ripped out from under them. How cold and heartless that is. People’s anxiety and depression will only be heightened. Yeah every action matters Bell. 

What can be done about it? We can change cell providers, tv and internet providers. We know that will not happen. I am outraged. I feel like Peter Finch in Network “ I am mad as hell and not going to take it anymore”.

Where do we go from here? I am with all the people who are expressing their outrage at Bell on social media. Yes radio stations change format all the time on air personalities are like coaches they are hired to be fired. However, this is just cruel and mean. A giant company making millions through advertising and sponsorship not to mention govt bailout. Yes people get dealt the short straw all the time. Life is not fair and all of that. 

Bell Media total revenue is north of $60 billion. One of Canada’s richest companies. Richard Branson says  “Employees Come First” . Treat you employees with respect and empower them and the business will take care of itself. Every Action Does Matter when done right. 

Today is a tough day. Let’s hope better days are ahead. Be kind, be non-judgemental, be supportive.