Wednesday, 5 September 2018

When We Stand Up for Something We Stand Alone

I commend Nike for using Colin Kapernick as their spokesman for their 30th anniversary campaign. The campaign ad is great. It spotlights diversity, authenticity and that whatever your circumstance is you can do better. The ad was dark and real. It didn't promise you a rose garden. It shows that you may not win, however, just do it.

Colin Kapernick is a polarizing figure, a hero in my eyes. He has been blacklisted from the NFL for simply taking a stand by taking a knee to protest the injustices that exist in the world today. Initially others supported him, however, he stands alone for doing what he believed in.

The backlash against Nike and Kapernick has been swift and vitirol. Some pundits have gone over the top like Tucker Carlson who called it an  " Attack on America". Really give your head a shake.

There has been more uproar over the ad campaign than the uproar over " asylum seekers  " having their kids separated from their parents. I don't get it.

The ad is great,  profiling atheletes who have overcome adversity to become greats in their chosen sport like Serena Williams and Alphonso Davis. Instead of vilifying Nike and Kapernick, we need to stand up and by them for their courage, bravery and strength to face adversity head on.

When people stand up for what they believe in and it us something you believe in than stand up with them. I am doing my part, Support the Bruce Oake Recovery Centre.

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